I opened an account with the mad mini for our sister site and started working on the e-mail mailing list and I saw this:

Am talking about the ADD THINGS section of the menu

I scrolled down and saw this ( a thing for Etsy ) which means you can :
Integrate Etsy with Mad Mimi

You already use Etsy to sell your collection of handcrafted goods to people around the world. Now you can integrate Etsy and Mad Mimi so you can easily add your product listings to your newsletters. That right here was a selling point for me. I did get the free account and so far am happy I picked :